About Sponsorship Servicing Essentials

From industry leader and bestselling author, Kim Skildum-Reid, this brand new short course takes you through the process of managing and maximising your sponsor relationships. 

It’s a lot easier to keep your sponsors happy and renewing, than having to re-sell sponsorship to new sponsors at the end of every contract. This short course gives you all the advice and strategies you need to set a new sponsorship up for success, and what kinds of added value servicing is going to create the most impact for sponsors, how to get sponsors to leverage their sponsorships, and how to negotiate a renewal. The short course also takes you through reporting, sponsorship measurement, and how to deal with problem sponsors. 

The short course includes…

  • What you're required to do after the sale vs what's in your best interest
  • The highest leverage added value options
  • Detailed instructions around every critical component of sponsorship servicing, including examples, diagrams, and checklists, illustrating key points

 

This short course has approximately 45 minutes of content, across two videos. Check out the description below to see what they cover. 

This short course incorporates all of the training and materials from Chapter 6 of Kim's full, 7+-hour training course for rightsholders, Getting to “Yes”.

You will have 7 days to complete the short course. The course is supported by additional documentation, and the ability to ask questions via discussion, which will be monitored and addressed by Kim. 

Getting to “Yes” has a few early reviews, which you can see if you scroll down. If you want to check out  the many reviews of Kim's in-person workshops, you'll find them right here.

Course curriculum

  • 1

    Sponsorship Servicing Essentials

    • Part 1 - What sponsors expect, 7 must-do strategies for servicing, renegotiations, relationship management

    • Part 2 - Sponsorship measurement, managing problem sponsors

Bonus material

All participants in Sponsorship Servicing Essentials will also receive the following:

  • Downloadable materials

    You will receive a presentation PDF for every video, additional materials and recommended resources, and recommended homework.

  • Course discussion and Q&A with Kim Skildum-Reid

    Every video has a discussion panel, where you can ask questions of fellow students, and Kim Skildum-Reid. Kim monitors discussions, answering any questions posed, so fire away!

  • Completion certificate

    You will receive a completion certificate, upon completing the course. You can print this certificate or share it directly to LinkedIn.

Reviews of Getting to "Yes"

5 star rating

Informative, engaging and insightful webinars - a wonder...

Alex Bargh

This is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging...

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This is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging and insightful webinars! In my current role, I'm servicing the relationship with our naming rights sponsor, so this course has provided so much excellent information that I will definitely be putting into practice. Highly recommend Kim and the Power Sponsorship course to anyone looking to further their understanding around sponsorship process.

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5 star rating

Getting to Yes: Just became easier

Sandra Bolling

I was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pac...

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I was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pace of the material that was presented. I felt it was a value based training. I will be telling many others about this training. The downloads have been really useful and I've taken many notes to "jog" my memory because she includes verbal gems throughout the videos.

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5 star rating

Real Answers to Sponsorship Issues

Graham Watterston

Thanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.

Thanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.

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Instructor

Kim Skildum-Reid of Power Sponsorship

Kim Skildum-Reid

Kim Skildum-Reid is unquestionably one of the sponsorship industry’s most influential thought leaders. She has over 30 years’ experience in corporate sponsorship and is one of very few professionals credited with defining and setting the best practice benchmark for the sponsorship industry. Kim has provided strategic advice, audits, and training to blue chip clients around the world, reworking the strategies of major brands and properties and building an unparalleled capacity for sponsorship excellence with every client. She is co-author of #1 industry bestseller, The Sponsorship Seeker’s Toolkit, and author of The Corporate Sponsorship Toolkit. Her white papers have been downloaded hundreds of thousands of times, and reprinted countless times by industry publications.

Pricing

Prices are per individual participant, and shown in US dollars

Group pricing

For groups of five or more

Group pricing is available for organisations with five or more people to train. Group packages can be customised to include one-on-one coaching, elements of live instruction, and more. Please email, for more information.
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