About the course

This brand new course is adapted from Kim Skildum-Reid's flagship workshop for rightsholders. It’s jam-packed with content, featuring a mix of…

  • Best practice theory
  • Lots of case studies and examples, picked specifically to illustrate different angles and ideas, which you can use for your own properties
  • Practical skills and how-to
  • Advice, angles, and reality checks
  • Comprehensive, whiteboard-style brainstorm exercises, showing you exactly how each brainstorm works, and providing you with ideas that you can borrow and adapt for your own properties

 

This course has just over 7 hours of content, which is more content than in a full-day, in-person workshop. The course is arranged in six chapters, with 16 videos in total. Click on the chapters below to see what they cover. 

You will have 30 days to complete the course. All chapters are supported by additional documentation, and the ability to ask questions via discussion, which will be monitored and addressed by Kim. 

This brand new course has only a few reviews, which you can see if you scroll down. f you want to check out  the many reviews of Kim's workshops, you'll find them right here.

You also have the option of  adding a one-on-one sponsorship coaching session with Kim Skildum-Reid. The regular cost of a coaching session is US $700. For more on coaching, see Sponsorship Coaching on the Power Sponsorship website.

Course curriculum

  • 1

    Welcome

    • Welcome to Getting to "Yes"

  • 2

    Chapter 1: Essentials of Best Practice Sponsorship

    • Ch 1, Part 1 - Best practice sponsorship framework, sponsorship generations

    • Ch 1, Part 2 - Best practice sponsorship case studies

    • Ch 1, Part 3 - Sponsorship decision drivers, trends, what makes a successful rightsholder, and more case studies

  • 3

    Chapter 2: Marketing Plans for Rightsholders

    • Ch 2, Part 1 - Why a good marketing plan is essential for sponsorship success, brand architecture, target market segmentation, market research

    • Ch 2, Part 2 - Competitor, environmental, and internal analysis, media planning and negotiation

  • 4

    Chapter 3: Getting Ready to Sell Sponsorship

    • Ch 3, Part 1 - Setting yourself up for success, knowing what you have to offer, structuring your portfolio, setting sponsorship targets

    • Ch 3, Part 2 - Preparing your sponsorship hit list, vetting your hit list, fleshing out your hit list

    • Ch 3, Part 3 - Working the angles, reframing your property, researching sponsors, which sponsors to target first

  • 5

    Chapter 4: Sponsorship Offer Development Essentials

    • Ch 4, Part 1 - Leverage as the sales anchor, part 1 of offer development brainstorm (one property, two sponsors)

    • Ch 4 Part 2 - Offer development brainstorm process (one property, two sponsorship offers)

    • Ch 4, Part 3 - Leverage idea vetting, structuring ideas for multi-year deals, fast and dirty offer development

  • 6

    Chapter 5: Sponsorship Sales Essentials

    • Ch 5, Part 1 - Sponsorship pricing and terms, sponsorship proposals

    • Ch 5, Part 2 - Getting to the right decisionmaker, offer killers, sales issues, negotiation, closing the deal

  • 7

    Chapter 6: Sponsorship Servicing Essentials

    • Ch 6, Part 1 - What sponsors expect, 7 must-do strategies for servicing, renegotiations, relationship management

    • Ch 6, Part 2 - Sponsorship measurement, managing problem sponsors

Bonus material

All participants in Getting to "Yes" will also receive the following:

  • Downloadable materials

    You will receive a presentation PDF for every video, additional materials and recommended resources, recommended homework, and workbooks/worksheets.

  • Live Q&A with Kim Skildum-Reid

    You will be invited to three, live Ask-Me-Anything webinar session with Kim Skildum-Reid. These sessions are monthly, by invitation only. They take place twice in one day, catering for global time zones. You are also welcome to review the recording for 48 hours after completion.

  • Completion certificate

    You will receive a completion certificate, upon completing the course. You can print this certificate or share it directly to LinkedIn.

Reviews

5 star rating

Informative, engaging and insightful webinars - a wonder...

Alex Bargh

This is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging...

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This is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging and insightful webinars! In my current role, I'm servicing the relationship with our naming rights sponsor, so this course has provided so much excellent information that I will definitely be putting into practice. Highly recommend Kim and the Power Sponsorship course to anyone looking to further their understanding around sponsorship process.

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5 star rating

Getting to Yes: Just became easier

Sandra Bolling

I was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pac...

Read More

I was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pace of the material that was presented. I felt it was a value based training. I will be telling many others about this training. The downloads have been really useful and I've taken many notes to "jog" my memory because she includes verbal gems throughout the videos.

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5 star rating

Real Answers to Sponsorship Issues

Graham Watterston

Thanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.

Thanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.

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Instructor

Kim Skildum-Reid of Power Sponsorship

Kim Skildum-Reid

Kim Skildum-Reid is unquestionably one of the sponsorship industry’s most influential thought leaders. She has over 30 years’ experience in corporate sponsorship and is one of very few professionals credited with defining and setting the best practice benchmark for the sponsorship industry. Kim has provided strategic advice, audits, and training to blue chip clients around the world, reworking the strategies of major brands and properties and building an unparalleled capacity for sponsorship excellence with every client. She is co-author of #1 industry bestseller, The Sponsorship Seeker’s Toolkit, and author of The Corporate Sponsorship Toolkit. Her white papers have been downloaded hundreds of thousands of times, and reprinted countless times by industry publications.

Pricing

Prices are per individual participant, and shown in US dollars

Group pricing

For groups of five or more

Group pricing is available for organisations with five or more people to train. Group packages can be customised to include one-on-one coaching, elements of live instruction, and more. Please email, for more information.