About the course

This brand new course is adapted from Kim Skildum-Reid's flagship workshop for rightsholders. It’s jam-packed with content, featuring a mix of…

  • Best practice theory
  • Lots of case studies and examples, picked specifically to illustrate different angles and ideas, which you can use for your own properties
  • Practical skills and how-to
  • Advice, angles, and reality checks
  • Comprehensive, whiteboard-style brainstorm exercises, showing you exactly how each brainstorm works, and providing you with ideas that you can borrow and adapt for your own properties

 

This course has just over 7 hours of content, which is more content than in a full-day, in-person workshop. The course is arranged in six chapters, with 16 videos in total. Click on the chapters below to see what they cover. 

You will have 30 days to complete the course. All chapters are supported by additional documentation, and the ability to ask questions via discussion, which will be monitored and addressed by Kim. 

This brand new course has only a few reviews, which you can see if you scroll down. f you want to check out  the many reviews of Kim's workshops, you'll find them right here.

You also have the option of  adding a one-on-one sponsorship coaching session with Kim Skildum-Reid. The regular cost of a coaching session is US $700. For more on coaching, see Sponsorship Coaching on the Power Sponsorship website.

Course curriculum

  • 1

    Welcome

    • Welcome to Getting to "Yes"

  • 2

    Chapter 1: Essentials of Best Practice Sponsorship

    • Ch 1, Part 1 - Best practice sponsorship framework, sponsorship generations

    • Ch 1, Part 2 - Best practice sponsorship case studies

    • Ch 1, Part 3 - Sponsorship decision drivers, trends, what makes a successful rightsholder, and more case studies

  • 3

    Chapter 2: Marketing Plans for Rightsholders

    • Ch 2, Part 1 - Why a good marketing plan is essential for sponsorship success, brand architecture, target market segmentation, market research

    • Ch 2, Part 2 - Competitor, environmental, and internal analysis, media planning and negotiation

  • 4

    Chapter 3: Getting Ready to Sell Sponsorship

    • Ch 3, Part 1 - Setting yourself up for success, knowing what you have to offer, structuring your portfolio, setting sponsorship targets

    • Ch 3, Part 2 - Preparing your sponsorship hit list, vetting your hit list, fleshing out your hit list

    • Ch 3, Part 3 - Working the angles, reframing your property, researching sponsors, which sponsors to target first

  • 5

    Chapter 4: Sponsorship Offer Development Essentials

    • Ch 4, Part 1 - Leverage as the sales anchor, part 1 of offer development brainstorm (one property, two sponsors)

    • Ch 4 Part 2 - Offer development brainstorm process (one property, two sponsorship offers)

    • Ch 4, Part 3 - Leverage idea vetting, structuring ideas for multi-year deals, fast and dirty offer development

  • 6

    Chapter 5: Sponsorship Sales Essentials

    • Ch 5, Part 1 - Sponsorship pricing and terms, sponsorship proposals

    • Ch 5, Part 2 - Getting to the right decisionmaker, offer killers, sales issues, negotiation, closing the deal

  • 7

    Chapter 6: Sponsorship Servicing Essentials

    • Ch 6, Part 1 - What sponsors expect, 7 must-do strategies for servicing, renegotiations, relationship management

    • Ch 6, Part 2 - Sponsorship measurement, managing problem sponsors

Bonus material

All participants in Getting to "Yes" will also receive the following:

  • Downloadable materials

    You will receive a presentation PDF for every video, additional materials and recommended resources, recommended homework, and workbooks/worksheets.

  • Live Q&A with Kim Skildum-Reid

    You will be invited to three, live Ask-Me-Anything webinar session with Kim Skildum-Reid. These sessions are monthly, by invitation only. They take place twice in one day, catering for global time zones. You are also welcome to review the recording for 48 hours after completion.

  • Completion certificate

    You will receive a completion certificate, upon completing the course. You can print this certificate or share it directly to LinkedIn.

Reviews

5 star rating

Cutting Edge

Kelly Vaughn

The course was absolutely perfect! Kim did an excellent job in how the course was designed and taught. If you are in this space (sponsorships), this course i...

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The course was absolutely perfect! Kim did an excellent job in how the course was designed and taught. If you are in this space (sponsorships), this course is a must. She kept it engaging. And, the materials alone are worth the investment. Kim thank you for sharing your knowledge, resources and experience with the world.

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5 star rating

Informative, engaging and insightful webinars - a wonder...

Alex Bargh

This is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging...

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This is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging and insightful webinars! In my current role, I'm servicing the relationship with our naming rights sponsor, so this course has provided so much excellent information that I will definitely be putting into practice. Highly recommend Kim and the Power Sponsorship course to anyone looking to further their understanding around sponsorship process.

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5 star rating

Best investment, must-take course, Kim offers a competiti...

Susan Kayne

I am a successful professional, I have received teaching from masters in their area of expertise. This training is the best investment I have ever made for t...

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I am a successful professional, I have received teaching from masters in their area of expertise. This training is the best investment I have ever made for the benefit of Unbridled Thoroughbred Foundation. As a nonprofit, sponsorship partnerships are key to advancing our mission and growing into a sustainable entity. The depth and breadth of this course has far exceeded my expectations. Kim provides a no nonsense practical application of how to articulate your vision into actionable steps to develop meaningful and relevant win-win-win partnerships for your fans, property, and Sponsors. With the right partners nonprofits can achieve the great work they set out to accomplish. What I love the most is Kim's straightforward approach and concision. Her generosity compresses the learning curve from an idea to activation. I have wholeheartedly embraced and utilized Kim's tactics to make magic for The Horses Of Unbridled. If I can do it, you can too!

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5 star rating

Getting to Yes: Just became easier

Sandra Bolling

I was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pac...

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I was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pace of the material that was presented. I felt it was a value based training. I will be telling many others about this training. The downloads have been really useful and I've taken many notes to "jog" my memory because she includes verbal gems throughout the videos.

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5 star rating

Real Answers to Sponsorship Issues

Graham Watterston

Thanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.

Thanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.

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5 star rating

Awesome step-by-step guide to sponsorship!!

Karen Hamilton

Thanks Kim for the opportunity to soak up this course content over a few weeks, whilst at the same time working through real-life sponsorship scenarios. I wa...

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Thanks Kim for the opportunity to soak up this course content over a few weeks, whilst at the same time working through real-life sponsorship scenarios. I watched each chapter a couple of times as I was working to apply my learnings and I found this to be extremely valuable. I have also completed the Getting to Yes live training with you; I loved it and got a different kind of energy from the live course due to the ability to bounce ideas off of others in the room. With the online course I was able to case study my own events rather than hypothetically brainstorm someone else's event but there is value in both versions! The online training was a great way for me to test my knowledge and recall from the live training and I was really pleased with my level of understanding and ability to apply concepts to my current client portfolio. That's thanks to your awesome teaching skills! I have been a long-time fan of your work, I own one of your books with the piggy-bank on the front!! I appreciate the confidence with which you approach sponsorship, your directness and sense-of-humour resonate with me and I always come away from reading your books, live courses, or online training buzzing and excited to crack into sponsorship seeking! I'm keen to do more online training so please keep me posted of new training options as they become available. Thanks a mil... Karen

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5 star rating

Informative and foundational!

Jeriah Puckeridge

'Getting to Yes' provided a solid foundational understanding of the new sponsorship space. Clearly going through the creative brainstorming process to extrac...

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'Getting to Yes' provided a solid foundational understanding of the new sponsorship space. Clearly going through the creative brainstorming process to extract various assets and build internal buy-in, to providing a complete and concise proposal, and minimising the errors, Kim kept it succinct yet expansive to create a wide ranging foundational understanding. It will allow the further exploration of the sponsorship space with certainty.

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5 star rating

Love the online learning platform!

Sebastien Krantz

A big fan of Kim’s work, I previously attended the Getting to Yes workshop in Melbourne. The online platform follows the same step-by-step guide but takes th...

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A big fan of Kim’s work, I previously attended the Getting to Yes workshop in Melbourne. The online platform follows the same step-by-step guide but takes the program to the next level by providing up-to-date examples, tips, do’s and don’ts whilst allowing you to go through it at your own pace. I really enjoyed how it is structured and it was a timely refresher that’s enabled me to rethink our process and strategy. Kim’s passion is really infectious and makes you want to go go go!

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Instructor

Kim Skildum-Reid of Power Sponsorship

Kim Skildum-Reid

Kim Skildum-Reid is unquestionably one of the sponsorship industry’s most influential thought leaders. She has over 30 years’ experience in corporate sponsorship and is one of very few professionals credited with defining and setting the best practice benchmark for the sponsorship industry. Kim has provided strategic advice, audits, and training to blue chip clients around the world, reworking the strategies of major brands and properties and building an unparalleled capacity for sponsorship excellence with every client. She is co-author of #1 industry bestseller, The Sponsorship Seeker’s Toolkit, and author of The Corporate Sponsorship Toolkit. Her white papers have been downloaded hundreds of thousands of times, and reprinted countless times by industry publications.

Pricing

Prices are per individual participant, and shown in US dollars

Group pricing

For groups of five or more

Group pricing is available for organisations with five or more people to train. Group packages can be customised to include one-on-one coaching, elements of live instruction, and more. Please email, for more information.