Getting to Yes
Strategies, secrets, and streets smarts for dramatically increasing your sponsorship revenues
This course is adapted from Kim Skildum-Reid's highly-rated flagship workshop for rightsholders. It’s jam-packed with content, featuring a mix of…
This course has just over 7 hours of content, which is more content than in a full-day, in-person workshop. The course is arranged in six chapters, with 16 videos in total. Click on the chapters below to see what they cover.
You will have 30 days to complete the course. All chapters are supported by additional documentation, and the ability to ask questions via discussion, which will be monitored and addressed by Kim.
Scroll down for some of the great reviews for Getting to "Yes". f you want to check out the many reviews of Kim's workshops, you'll find them right here.
You also have the option of adding a one-on-one sponsorship coaching session with Kim Skildum-Reid, at a very significant discount. For more on coaching, see Sponsorship Coaching on the Power Sponsorship website.
Welcome to Getting to "Yes"
Ch 1, Part 1 - Best practice sponsorship framework, sponsorship generations
Ch 1, Part 2 - Best practice sponsorship case studies
Ch 1, Part 3 - Sponsorship decision drivers, trends, what makes a successful rightsholder, and more case studies
Ch 2, Part 1 - Why a good marketing plan is essential for sponsorship success, brand architecture, target market segmentation, market research
Ch 2, Part 2 - Competitor, environmental, and internal analysis, media planning and negotiation
Ch 3, Part 1 - Setting yourself up for success, knowing what you have to offer, structuring your portfolio, setting sponsorship targets
Ch 3, Part 2 - Preparing your sponsorship hit list, vetting your hit list, fleshing out your hit list
Ch 3, Part 3 - Working the angles, reframing your property, researching sponsors, which sponsors to target first
Ch 4, Part 1 - Leverage as the sales anchor, part 1 of offer development brainstorm (one property, two sponsors)
Ch 4 Part 2 - Offer development brainstorm process (one property, two sponsorship offers)
Ch 4, Part 3 - Leverage idea vetting, structuring ideas for multi-year deals, fast and dirty offer development
Ch 5, Part 1 - Sponsorship pricing and terms, sponsorship proposals
Ch 5, Part 2 - Getting to the right decisionmaker, offer killers, sales issues, negotiation, closing the deal
Ch 6, Part 1 - What sponsors expect, 7 must-do strategies for servicing, renegotiations, relationship management
Ch 6, Part 2 - Sponsorship measurement, managing problem sponsors
All participants in Getting to "Yes" will also receive the following:
You will receive a presentation PDF for every video, additional materials and recommended resources, recommended homework, and workbooks/worksheets.
All Getting to "Yes" alumni will be invited to periodic, live ask-me-anything webinar sessions with Kim Skildum-Reid. These sessions are by invitation only. They take place twice in one day, catering for global time zones. You are also welcome to review the recording for 48 hours after completion.
You will receive a completion certificate, upon completing the course. You can print this certificate or share it directly to LinkedIn.
The course was absolutely perfect! Kim did an excellent job in how the course was designed and taught. If you are in this space (sponsorships), this course i...Read More
The course was absolutely perfect! Kim did an excellent job in how the course was designed and taught. If you are in this space (sponsorships), this course is a must. She kept it engaging. And, the materials alone are worth the investment. Kim thank you for sharing your knowledge, resources and experience with the world.Read Less
This is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging...Read More
This is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging and insightful webinars! In my current role, I'm servicing the relationship with our naming rights sponsor, so this course has provided so much excellent information that I will definitely be putting into practice. Highly recommend Kim and the Power Sponsorship course to anyone looking to further their understanding around sponsorship process.Read Less
I am a successful professional, I have received teaching from masters in their area of expertise. This training is the best investment I have ever made for t...Read More
I am a successful professional, I have received teaching from masters in their area of expertise. This training is the best investment I have ever made for the benefit of Unbridled Thoroughbred Foundation. As a nonprofit, sponsorship partnerships are key to advancing our mission and growing into a sustainable entity. The depth and breadth of this course has far exceeded my expectations. Kim provides a no nonsense practical application of how to articulate your vision into actionable steps to develop meaningful and relevant win-win-win partnerships for your fans, property, and Sponsors. With the right partners nonprofits can achieve the great work they set out to accomplish. What I love the most is Kim's straightforward approach and concision. Her generosity compresses the learning curve from an idea to activation. I have wholeheartedly embraced and utilized Kim's tactics to make magic for The Horses Of Unbridled. If I can do it, you can too!Read Less
I was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pac...Read More
I was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pace of the material that was presented. I felt it was a value based training. I will be telling many others about this training. The downloads have been really useful and I've taken many notes to "jog" my memory because she includes verbal gems throughout the videos.Read Less
Thanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.
Thanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.Read Less
Thanks Kim for the opportunity to soak up this course content over a few weeks, whilst at the same time working through real-life sponsorship scenarios. I wa...Read More
Thanks Kim for the opportunity to soak up this course content over a few weeks, whilst at the same time working through real-life sponsorship scenarios. I watched each chapter a couple of times as I was working to apply my learnings and I found this to be extremely valuable. I have also completed the Getting to Yes live training with you; I loved it and got a different kind of energy from the live course due to the ability to bounce ideas off of others in the room. With the online course I was able to case study my own events rather than hypothetically brainstorm someone else's event but there is value in both versions! The online training was a great way for me to test my knowledge and recall from the live training and I was really pleased with my level of understanding and ability to apply concepts to my current client portfolio. That's thanks to your awesome teaching skills! I have been a long-time fan of your work, I own one of your books with the piggy-bank on the front!! I appreciate the confidence with which you approach sponsorship, your directness and sense-of-humour resonate with me and I always come away from reading your books, live courses, or online training buzzing and excited to crack into sponsorship seeking! I'm keen to do more online training so please keep me posted of new training options as they become available. Thanks a mil... KarenRead Less
'Getting to Yes' provided a solid foundational understanding of the new sponsorship space. Clearly going through the creative brainstorming process to extrac...Read More
'Getting to Yes' provided a solid foundational understanding of the new sponsorship space. Clearly going through the creative brainstorming process to extract various assets and build internal buy-in, to providing a complete and concise proposal, and minimising the errors, Kim kept it succinct yet expansive to create a wide ranging foundational understanding. It will allow the further exploration of the sponsorship space with certainty.Read Less
A big fan of Kim’s work, I previously attended the Getting to Yes workshop in Melbourne. The online platform follows the same step-by-step guide but takes th...Read More
A big fan of Kim’s work, I previously attended the Getting to Yes workshop in Melbourne. The online platform follows the same step-by-step guide but takes the program to the next level by providing up-to-date examples, tips, do’s and don’ts whilst allowing you to go through it at your own pace. I really enjoyed how it is structured and it was a timely refresher that’s enabled me to rethink our process and strategy. Kim’s passion is really infectious and makes you want to go go go!Read Less
Kim Skildum-Reid of Power Sponsorship
Prices are per individual participant, and shown in US dollars
Getting to "Yes"
Getting to "Yes" + Coaching
For groups of five or more