You will receive a presentation PDF for every video, additional materials and recommended resources, recommended homework, and all of the brainstorm ideas.
Course discussion and Q&A with Kim Skildum-Reid
Every video has a discussion panel, where you can ask questions of fellow students, and Kim Skildum-Reid. Kim monitors discussions, answering any questions posed, so fire away!
You will receive a completion certificate, upon completing the course. You can print this certificate or share it directly to LinkedIn.
From industry leader and bestselling author, Kim Skildum-Reid, this brand new short course takes you through all of the crucial steps for creating compelling sponsorship offers, and the sales process.
Offer development is the process of establishing the relevance and brand benefit for sponsors, while building in hooks that will increase your value and strike rate. Without strong offer development, your proposals will lack relevance and, even more critically, won’t build any vision for what the sponsor can accomplish through sponsoring your property.
The sales process takes the offers you’ve developed and formalises them into proposals, including getting to the right price (and one that won’t put you in a bind). This is about getting the proposal to the right person, navigating the issues and roadblocks to get a “yes”, and how not to sabotage your own results.
This meaty short course is jam-packed with how-to, insights, and creative ideas you can use. The short course includes…
- Best practice theory
- How to create vision with your sponsorship offers (and why this is non-negotiable)
- Exactly how to structure a strong sponsorship proposal, including pricing, what to include, and what you should never include
- Who to target, why, and how
- A blockbuster, whiteboard-style brainstorm, taking you through the offer development process for two potential sponsors of one property - and full of dozens of ideas you can use to sell your properties!
- One giant shortcut for offer development
This short course has approximately 2.75 hours of content, across five videos. Click on the descriptions below to see what each part covers.
This short course incorporates all of the training and materials from Chapters 4 and 5 of Kim's full, 7+-hour training course for rightsholders, Getting to “Yes”.
You will have 7 days to complete the short course. The course is supported by additional documentation, and the ability to ask questions via discussion, which will be monitored and addressed by Kim.
Getting to “Yes” has a few early reviews, which you can see if you scroll down. If you want to check out the many reviews of Kim's in-person workshops, you'll find them right here.
Part 1 - Leverage as the sales anchor, part 1 of offer development brainstorm (one property, two sponsors)
Part 2 - Offer development brainstorm process (one property, two sponsorship offers)
Part 3 - Leverage idea vetting, structuring ideas for multi-year deals, fast and dirty offer development
Part 1 - Sponsorship pricing and terms, sponsorship proposals
Part 2 - Getting to the right decisionmaker, offer killers, sales issues, negotiation, closing the deal
This is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging...Read More
This is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging and insightful webinars! In my current role, I'm servicing the relationship with our naming rights sponsor, so this course has provided so much excellent information that I will definitely be putting into practice. Highly recommend Kim and the Power Sponsorship course to anyone looking to further their understanding around sponsorship process.Read Less
I was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pac...Read More
I was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pace of the material that was presented. I felt it was a value based training. I will be telling many others about this training. The downloads have been really useful and I've taken many notes to "jog" my memory because she includes verbal gems throughout the videos.Read Less
Thanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.
Thanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.Read Less
Offer Development and Sponsorship Sales Essentials