From industry leader and bestselling author, Kim Skildum-Reid, this brand new short course takes you through all of the crucial steps for creating compelling sponsorship offers, and the sales process.
Offer development is the process of establishing the relevance and brand benefit for sponsors, while building in hooks that will increase your value and strike rate. Without strong offer development, your proposals will lack relevance and, even more critically, won’t build any vision for what the sponsor can accomplish through sponsoring your property.
The sales process takes the offers you’ve developed and formalises them into proposals, including getting to the right price (and one that won’t put you in a bind). This is about getting the proposal to the right person, navigating the issues and roadblocks to get a “yes”, and how not to sabotage your own results.
This meaty short course is jam-packed with how-to, insights, and creative ideas you can use. The short course includes…
- Best practice theory
- How to create vision with your sponsorship offers (and why this is non-negotiable)
- Exactly how to structure a strong sponsorship proposal, including pricing, what to include, and what you should never include
- Who to target, why, and how
- A blockbuster, whiteboard-style brainstorm, taking you through the offer development process for two potential sponsors of one property - and full of dozens of ideas you can use to sell your properties!
- One giant shortcut for offer development
This short course has approximately 2.75 hours of content, across five videos. Click on the descriptions below to see what each part covers.
This short course incorporates all of the training and materials from Chapters 4 and 5 of Kim's full, 7+-hour training course for rightsholders, Getting to “Yes”.
You will have 7 days to complete the short course. The course is supported by additional documentation, and the ability to ask questions via discussion, which will be monitored and addressed by Kim.
Getting to “Yes” has a few early reviews, which you can see if you scroll down. If you want to check out the many reviews of Kim's in-person workshops, you'll find them right here.
