About Marketing Plans for Rightsholders

From industry leader and bestselling author, Kim Skildum-Reid, this brand new short course takes you through the process of creating a marketing plan for your properties. 

Having a rock-solid plan is crucial to maximising revenues from ticket sales, memberships, donations, etc. But it’s also crucial to maximising sponsorship sales, as every key element of the plan underpins the sponsorship sales process - from hit list development to offer development to proposals and more.

This short course is jam-packed with content, equipping even non-marketers with the tools and insight to create a strong marketing plan.  The short course includes…

  • Lots The theory and framework to refine your thinking around marketing plans
  • How each component of a marketing plan impacts on sponsorship success
  • Many examples, diagrams, and checklists, illustrating key points
  • A market segmentation workbook
  • A big, whiteboard-style brainstorm, showing you exactly how to create your brand architecture

 

 This short course has approximately one hour of content, across two videos. Check out the descriptions below to see what they cover. 

This short course incorporates all of the training and materials from Chapter 2 of Kim's full, 7+-hour training course for rightsholders, Getting to “Yes”.

You will have 7 days to complete the short course. The course is supported by additional documentation, and the ability to ask questions via discussion, which will be monitored and addressed by Kim. 

Getting to “Yes” has a few early reviews, which you can see if you scroll down. If you want to check out  the many reviews of Kim's in-person workshops, you'll find them right here.

Course curriculum

  • 1

    Marketing Plans for Rightsholders

    • Part 1 - Why a good marketing plan is essential for sponsorship success, brand architecture, target market segmentation, market research

    • Part 2 - Competitor, environmental, and internal analysis, media planning and negotiation

Bonus material

All participants in Marketing Plans for Rightsholders will also receive the following:

  • Downloadable materials

    You will receive a presentation PDF for every video, additional materials and recommended resources, recommended homework, and a workbooks.

  • Course discussion and Q&A with Kim Skildum-Reid

    Every video has a discussion panel, where you can ask questions of fellow students, and Kim Skildum-Reid. Kim monitors discussions, answering any questions posed, so fire away!

  • Completion certificate

    You will receive a completion certificate, upon completing the course. You can print this certificate or share it directly to LinkedIn.

Reviews for Getting to "Yes"

5 star rating

Informative, engaging and insightful webinars - a wonder...

Alex Bargh

This is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging...

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This is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging and insightful webinars! In my current role, I'm servicing the relationship with our naming rights sponsor, so this course has provided so much excellent information that I will definitely be putting into practice. Highly recommend Kim and the Power Sponsorship course to anyone looking to further their understanding around sponsorship process.

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5 star rating

Getting to Yes: Just became easier

Sandra Bolling

I was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pac...

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I was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pace of the material that was presented. I felt it was a value based training. I will be telling many others about this training. The downloads have been really useful and I've taken many notes to "jog" my memory because she includes verbal gems throughout the videos.

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5 star rating

Real Answers to Sponsorship Issues

Graham Watterston

Thanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.

Thanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.

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Instructor

Kim Skildum-Reid of Power Sponsorship

Kim Skildum-Reid

Kim Skildum-Reid is unquestionably one of the sponsorship industry’s most influential thought leaders. She has over 30 years’ experience in corporate sponsorship and is one of very few professionals credited with defining and setting the best practice benchmark for the sponsorship industry. Kim has provided strategic advice, audits, and training to blue chip clients around the world, reworking the strategies of major brands and properties and building an unparalleled capacity for sponsorship excellence with every client. She is co-author of #1 industry bestseller, The Sponsorship Seeker’s Toolkit, and author of The Corporate Sponsorship Toolkit. Her white papers have been downloaded hundreds of thousands of times, and reprinted countless times by industry publications.

Pricing

Prices are per individual participant, and shown in US dollars

Group pricing

For groups of five or more

Group pricing is available for organisations with five or more people to train. Group packages can be customised to include one-on-one coaching, elements of live instruction, and more. Please email, for more information.
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