Corporate Sponsorship Masterclass
Advanced strategies to radically elevate your results, your organisational buy-in, and even your job description
This brand new course is adapted from Kim Skildum-Reid's highly-rated flagship workshop for sponsors. It’s jam-packed with content, featuring a mix of…
This course has over 9 hours of content, which is more content than in a full-day, in-person workshop. The course is arranged in six chapters, with 17 videos in total. Click on the chapters below to see what they cover.
You will have 30 days to complete the course.
All chapters are supported by homework and/or additional documentation, and the ability to ask questions via discussion, which will be monitored and addressed by Kim.
As the course is brand new, there aren't any reviews for it yet. Scroll down to some of the reviews for our 5-star online training for rightsholders. If you want to check out the many reviews of Kim's workshops from both sponsors and rightsholders, you'll find them right here.
You also have the option of adding a one-on-one sponsorship coaching session with Kim Skildum-Reid at a big discount on the regular cost. For more on coaching, see Sponsorship Coaching on the Power Sponsorship website.
Welcome to the Corporate Sponsorship Masterclass
Ch 1 - Part 1 - Your mission and objectives, redefining sponsorship's role
Ch 1 - Part 2 - Generations of sponsorship, best practice framework, expanding the scope and impact of sponsorship
Ch 1 - Part 3 - Case studies - Adding value
Ch 1 - Part 4 - Case studies - Alignment
Ch 1 - Part 5 - Disruptive sponsorship, new, emerging, and improving tech, ESG (environmental, social, governance), values and purpose, sponsorship and data, other trends, disruptive sponsorship case studies
Ch 2 - Part 1 - Creating your sponsorship policy, creating your sponsorship strategy, getting buy-in
Ch 2 - Part 2 - Sponsorship budgets, sponsorship stakeholder group, frontline sponsorship team, using consultants and agencies
Ch 3 - Part 1 - Most important factors in sponsorship selection, how to find a natural fit, most and least powerful benefits
Ch 3 - Part 2 - How to get great sponsorship proposals, sponsorship proposal assessment, what to do with shortlisted opportunities, rejection, negotiation, and contracts
Ch 4 - Part 1 - Leverage framework, leverage vs activation, budgeting for leverage, lessons from COVID, overview leverage brainstorm process
Ch 4 - Part 2 - Leverage brainstorm backgrounding
Ch 4 - Part 3 - Leverage brainstorm idea generation
Ch 4 - Part 4 - Leverage idea vetting, other leverage angles and tricks
Ch 5 - Part 1 - Common measurement methods, the fallacy of ROI, measurement framework, using brand tracking, market capitalisation
Ch 5 - Part 2 - Measurement mechanisms, creating a measurement plan, sample measurement plan, measurement reporting, managing senior exec expectations
Ch 6 - Part 1 - Managing individual sponsorships, setting partner expectations, maximising results, debriefs, renewals, and exits, managing difficult situations
Ch 6 - Part 2 - Portfolio management, portfolio structures that work (and don't), community portfolios, portfolio audits two ways
All participants in the Corporate Sponsorship Masterclass will also receive the following:
You will receive a presentation PDF for every video, additional materials and recommended resources, and recommended homework that will help you turn your new skills and strategies into big results.
All Corporate Sponsorship Masterclass alumni will be invited to periodic, live ask-me-anything webinar sessions with Kim Skildum-Reid. These sessions are by invitation only. They take place twice in one day, catering for global time zones. You are also welcome to review the recording for 48 hours after completion.
You will receive a completion certificate, upon completing the course. You can print this certificate or share it directly to LinkedIn.
As this course is brand new, these are reviews for our course for rightsholders
The course was absolutely perfect! Kim did an excellent job in how the course was designed and taught. If you are in this space (sponsorships), this course i...
Read MoreThe course was absolutely perfect! Kim did an excellent job in how the course was designed and taught. If you are in this space (sponsorships), this course is a must. She kept it engaging. And, the materials alone are worth the investment. Kim thank you for sharing your knowledge, resources and experience with the world.
Read LessThis is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging...
Read MoreThis is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging and insightful webinars! In my current role, I'm servicing the relationship with our naming rights sponsor, so this course has provided so much excellent information that I will definitely be putting into practice. Highly recommend Kim and the Power Sponsorship course to anyone looking to further their understanding around sponsorship process.
Read LessI am a successful professional, I have received teaching from masters in their area of expertise. This training is the best investment I have ever made for t...
Read MoreI am a successful professional, I have received teaching from masters in their area of expertise. This training is the best investment I have ever made for the benefit of Unbridled Thoroughbred Foundation. As a nonprofit, sponsorship partnerships are key to advancing our mission and growing into a sustainable entity. The depth and breadth of this course has far exceeded my expectations. Kim provides a no nonsense practical application of how to articulate your vision into actionable steps to develop meaningful and relevant win-win-win partnerships for your fans, property, and Sponsors. With the right partners nonprofits can achieve the great work they set out to accomplish. What I love the most is Kim's straightforward approach and concision. Her generosity compresses the learning curve from an idea to activation. I have wholeheartedly embraced and utilized Kim's tactics to make magic for The Horses Of Unbridled. If I can do it, you can too!
Read LessI was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pac...
Read MoreI was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pace of the material that was presented. I felt it was a value based training. I will be telling many others about this training. The downloads have been really useful and I've taken many notes to "jog" my memory because she includes verbal gems throughout the videos.
Read LessThanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.
Thanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.
Read LessThanks Kim for the opportunity to soak up this course content over a few weeks, whilst at the same time working through real-life sponsorship scenarios. I wa...
Read MoreThanks Kim for the opportunity to soak up this course content over a few weeks, whilst at the same time working through real-life sponsorship scenarios. I watched each chapter a couple of times as I was working to apply my learnings and I found this to be extremely valuable. I have also completed the Getting to Yes live training with you; I loved it and got a different kind of energy from the live course due to the ability to bounce ideas off of others in the room. With the online course I was able to case study my own events rather than hypothetically brainstorm someone else's event but there is value in both versions! The online training was a great way for me to test my knowledge and recall from the live training and I was really pleased with my level of understanding and ability to apply concepts to my current client portfolio. That's thanks to your awesome teaching skills! I have been a long-time fan of your work, I own one of your books with the piggy-bank on the front!! I appreciate the confidence with which you approach sponsorship, your directness and sense-of-humour resonate with me and I always come away from reading your books, live courses, or online training buzzing and excited to crack into sponsorship seeking! I'm keen to do more online training so please keep me posted of new training options as they become available. Thanks a mil... Karen
Read Less'Getting to Yes' provided a solid foundational understanding of the new sponsorship space. Clearly going through the creative brainstorming process to extrac...
Read More'Getting to Yes' provided a solid foundational understanding of the new sponsorship space. Clearly going through the creative brainstorming process to extract various assets and build internal buy-in, to providing a complete and concise proposal, and minimising the errors, Kim kept it succinct yet expansive to create a wide ranging foundational understanding. It will allow the further exploration of the sponsorship space with certainty.
Read LessA big fan of Kim’s work, I previously attended the Getting to Yes workshop in Melbourne. The online platform follows the same step-by-step guide but takes th...
Read MoreA big fan of Kim’s work, I previously attended the Getting to Yes workshop in Melbourne. The online platform follows the same step-by-step guide but takes the program to the next level by providing up-to-date examples, tips, do’s and don’ts whilst allowing you to go through it at your own pace. I really enjoyed how it is structured and it was a timely refresher that’s enabled me to rethink our process and strategy. Kim’s passion is really infectious and makes you want to go go go!
Read LessKim Skildum-Reid of Power Sponsorship
Kim Skildum-Reid
Prices are per individual participant, and shown in US dollars
$495.00
Corporate Sponsorship Masterclass
$990.00
Course + Coaching
For groups of five or more