Premium sponsorship training for organisations that are serious about improving results

This is not your average online sponsorship training, full of theory and fluff, but little how-to. Far from it.

This 5-star training has been adapted from the gold-standard sponsorship training that industry leader and bestselling author, Kim Skildum-Reid, has been delivering to rapt audiences for years. 

Fully updated to reflect the times, both of these courses have more content than can be delivered in a full-day of in-person training. Most of the theory and tons of case studies are packed into the first chapter. From there, it's all about bringing the strategies, techniques, and results of best-practice sponsorship to your organisation.

With step-by-step instructions and many whiteboard-style examples, these courses will not only teach you how to do sponsorship, but how to use and adapt the strategies, so your approach is 100% in line with your needs and goals.

Click on the training options below for full course outlines, inclusions, reviews, and to register.

Scroll down for a short bio of instructor, Kim Skildum-Reid.

Questions on this? Drop us an email.

Which course is right for me?

Getting to "Yes" is specifically aimed at rightsholders - organisations that are looking for sponsorship. This is the most comprehensive rightsholder course on offer, covering all of the major components of seeking and servicing sponsorship, in depth. It includes over 7 hours of training, and you have 30 days to complete the course.

The Corporate Sponsorship Masterclass is a brand new comprehensive training program aimed at sponsors. This course covers all of the major components of building, optimising, and measuring the results of your sponsorship investments and portfolio. It includes over 9 hours of training, and you have 30 days to complete the course.


Course reviews

5 star rating

An exceptionally valuable course that is both practical a...

Zara Lawless

As a rightsholder navigating the complex world of sponsorship, "Getting to Yes" has been a game-changer for me and our organisation. From start to finish, i...

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As a rightsholder navigating the complex world of sponsorship, "Getting to Yes" has been a game-changer for me and our organisation. From start to finish, it equips you with the knowledge, strategies, and tools needed to not just secure and maximise sponsorships, but to do so with confidence and finesse. The course doesn't just focus on securing sponsorships—it emphasises building lasting, mutually beneficial relationships that drive long-term success and impact. I cannot recommend "Getting to Yes" highly enough.

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5 star rating

Informative, engaging and insightful webinars - a wonder...

Alex Bargh

This is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging...

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This is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging and insightful webinars! In my current role, I'm servicing the relationship with our naming rights sponsor, so this course has provided so much excellent information that I will definitely be putting into practice. Highly recommend Kim and the Power Sponsorship course to anyone looking to further their understanding around sponsorship process.

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5 star rating

Looking for a sponsor - You came to the right place

Toni Nikunen

I'm very familiar with Kim Skildum-Reid's books. Being a sponsorship enthusiast and a professional for the past ten years this course is a must. If you are l...

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I'm very familiar with Kim Skildum-Reid's books. Being a sponsorship enthusiast and a professional for the past ten years this course is a must. If you are looking to become or you already are a sponsorship professional you can consider this online course as one of the core products in your development path. Whether you are a pro with 20 years of successful work under your belt or a marketing pro looking for a niche this is for you. Video instructions cover the basic principles familiar from her books with a very convenient yet entertaining way. The course covers everything from target audience descriptions to servicing partners and everything in between. I can't praise this course enough to develop your set of skills. Enjoy the ride with very affordable pricing and re-learn the materials from the course PDFs. With the highest recommendations Toni Nikunen Board member of the Finnish Sponsorship Association

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5 star rating

Cutting Edge

Kelly Vaughn

The course was absolutely perfect! Kim did an excellent job in how the course was designed and taught. If you are in this space (sponsorships), this course i...

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The course was absolutely perfect! Kim did an excellent job in how the course was designed and taught. If you are in this space (sponsorships), this course is a must. She kept it engaging. And, the materials alone are worth the investment. Kim thank you for sharing your knowledge, resources and experience with the world.

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5 star rating

Power Sponsorship will illuminate your path

Melissa Frey

I found Kim Skildum-Reid and Power Sponsorship while doing a Google search for training videos. Her no nonsense, tell it like it is approach is extremely eng...

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I found Kim Skildum-Reid and Power Sponsorship while doing a Google search for training videos. Her no nonsense, tell it like it is approach is extremely engaging. This training course will be a roadmap for your organization. My senior director and I are both taking the course together and will be using it to train the rest of our organization in sponsorship sales. Kim's approach is methodical, intuitive and extremely easy to follow, especially if you are new to sponsorship or your department needs to reboot your approach. Her delivery is clear and concise with plenty of real world examples from Kim's many years in the business. This course will be an enormous value add to our organization.

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5 star rating

Real Answers to Sponsorship Issues

Graham Watterston

Thanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.

Thanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.

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5 star rating

Best investment, must-take course, Kim offers a competiti...

Susan Kayne

I am a successful professional, I have received teaching from masters in their area of expertise. This training is the best investment I have ever made for t...

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I am a successful professional, I have received teaching from masters in their area of expertise. This training is the best investment I have ever made for the benefit of Unbridled Thoroughbred Foundation. As a nonprofit, sponsorship partnerships are key to advancing our mission and growing into a sustainable entity. The depth and breadth of this course has far exceeded my expectations. Kim provides a no nonsense practical application of how to articulate your vision into actionable steps to develop meaningful and relevant win-win-win partnerships for your fans, property, and Sponsors. With the right partners nonprofits can achieve the great work they set out to accomplish. What I love the most is Kim's straightforward approach and concision. Her generosity compresses the learning curve from an idea to activation. I have wholeheartedly embraced and utilized Kim's tactics to make magic for The Horses Of Unbridled. If I can do it, you can too!

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5 star rating

Informative and foundational!

Jeriah Puckeridge

'Getting to Yes' provided a solid foundational understanding of the new sponsorship space. Clearly going through the creative brainstorming process to extrac...

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'Getting to Yes' provided a solid foundational understanding of the new sponsorship space. Clearly going through the creative brainstorming process to extract various assets and build internal buy-in, to providing a complete and concise proposal, and minimising the errors, Kim kept it succinct yet expansive to create a wide ranging foundational understanding. It will allow the further exploration of the sponsorship space with certainty.

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5 star rating

Getting to Yes: Just became easier

Sandra Bolling

I was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pac...

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I was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pace of the material that was presented. I felt it was a value based training. I will be telling many others about this training. The downloads have been really useful and I've taken many notes to "jog" my memory because she includes verbal gems throughout the videos.

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5 star rating

Awesome step-by-step guide to sponsorship!!

Karen Hamilton

Thanks Kim for the opportunity to soak up this course content over a few weeks, whilst at the same time working through real-life sponsorship scenarios. I wa...

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Thanks Kim for the opportunity to soak up this course content over a few weeks, whilst at the same time working through real-life sponsorship scenarios. I watched each chapter a couple of times as I was working to apply my learnings and I found this to be extremely valuable. I have also completed the Getting to Yes live training with you; I loved it and got a different kind of energy from the live course due to the ability to bounce ideas off of others in the room. With the online course I was able to case study my own events rather than hypothetically brainstorm someone else's event but there is value in both versions! The online training was a great way for me to test my knowledge and recall from the live training and I was really pleased with my level of understanding and ability to apply concepts to my current client portfolio. That's thanks to your awesome teaching skills! I have been a long-time fan of your work, I own one of your books with the piggy-bank on the front!! I appreciate the confidence with which you approach sponsorship, your directness and sense-of-humour resonate with me and I always come away from reading your books, live courses, or online training buzzing and excited to crack into sponsorship seeking! I'm keen to do more online training so please keep me posted of new training options as they become available. Thanks a mil... Karen

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5 star rating

Fantastic course!

Emma Williams

When I first started in sponsorship, I was given a copy of one of Kim's books to read to be introduced to best-practice sponsorship, and the Getting to Yes c...

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When I first started in sponsorship, I was given a copy of one of Kim's books to read to be introduced to best-practice sponsorship, and the Getting to Yes course has been a fantastic refresher, and has also inspired a lot of great new ideas. I found the course to be very informative, engaging, and well-structured, and would recommend it highly to anyone working in the sponsorship space. Thanks Kim!

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5 star rating

Absolute best-practice training

Kirilea Salomone

This training course in Sponsorship is one of the best I have experienced. The structure of the training is thoughtfully executed from start to finish, inclu...

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This training course in Sponsorship is one of the best I have experienced. The structure of the training is thoughtfully executed from start to finish, including the importance of developing a clear marketing strategy for the business before being able to start reaching out to Sponsors. Understanding how to develop leverage ideas and ways to measure sponsorships is truly invaluable. I cannot recommend this course enough.

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Instructor

Kim Skildum-Reid

Kim Skildum-Reid is unquestionably one of the sponsorship industry’s most influential thought leaders. She has over 30 years’ experience in corporate sponsorship and is one of very few professionals credited with defining and setting the best practice benchmark for the sponsorship industry. Kim has provided strategic advice, audits, and training to blue chip clients around the world, reworking the strategies of major brands and properties and building an unparalleled capacity for sponsorship excellence with every client. She is co-author of #1 industry bestseller, The Sponsorship Seeker’s Toolkit, and author of The Corporate Sponsorship Toolkit. Her white papers have been downloaded hundreds of thousands of times, and reprinted countless times by industry publications.