About Getting Ready to Sell Sponsorship

From industry leader and bestselling author, Kim Skildum-Reid, this brand new short course takes you through all of the critical steps of getting ready to sell sponsorship. 

You can’t sell sponsorship until you know the full range of what you have to offer, what benefits are most valuable, and how to structure your sponsorship portfolio. You can’t sell sponsorship without a strong, strategic, well-matched hit list of potential sponsors. And you can’t sell sponsorship without knowing which sponsors to target first, and how to work the angles.

This short course is jam-packed with the how-to, insider advice, and canny angles to set you up for sponsorship success.  The short course includes…

  • Creating the right framework for sponsorship success, evoking maximum revenue for minimum headaches
  • How to get internal buy-in for doing sponsorship right
  • Detailed instructions around every critical component of getting ready to sell, including examples, diagrams, and checklists, illustrating key points
  • A comprehensive inventory of benefits you can sell
  • Two big, whiteboard-style brainstorms, showing you exactly how to create your hist list of potential sponsors


This short course has approximately 1.5 hours of content, across three videos. Click on the descriptions below to see what they cover. 

This short course incorporates all of the training and materials from Chapter 3 of Kim's full, 7+-hour training course for rightsholders, Getting to “Yes”.

You will have 7 days to complete the short course. The course is supported by additional documentation, and the ability to ask questions via discussion, which will be monitored and addressed by Kim. 

Getting to “Yes” has a few early reviews, which you can see if you scroll down. If you want to check out  the many reviews of Kim's in-person workshops, you'll find them right here.

Course curriculum

  • 1

    Getting Ready to Sell Sponsorship

    • Part 1 - Setting yourself up for success, knowing what you have to offer, structuring your portfolio, setting sponsorship targets

    • Part 2 - Preparing your sponsorship hit list, vetting your hit list, fleshing out your hit list

    • Part 3 - Working the angles, reframing your property, researching sponsors, which sponsors to target first

Bonus material

All participants in Getting Ready to Sell Sponsorship will also receive the following:

  • Downloadable materials

    You will receive a presentation PDF for every video, additional materials and recommended resources, recommended homework, and a worksheet.

  • Course discussion and Q&A with Kim Skildum-Reid

    Every video has a discussion panel, where you can ask questions of fellow students, and Kim Skildum-Reid. Kim monitors discussions, answering any questions posed, so fire away!

  • Completion certificate

    You will receive a completion certificate, upon completing the course. You can print this certificate or share it directly to LinkedIn.

Reviews for Getting to "Yes"

5 star rating

Informative, engaging and insightful webinars - a wonder...

Alex Bargh

This is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging...

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This is a fantastic training course on Sponsorship! Kim Skildum-Reid completes the whole sponsorship process from start to end, through informative, engaging and insightful webinars! In my current role, I'm servicing the relationship with our naming rights sponsor, so this course has provided so much excellent information that I will definitely be putting into practice. Highly recommend Kim and the Power Sponsorship course to anyone looking to further their understanding around sponsorship process.

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5 star rating

Getting to Yes: Just became easier

Sandra Bolling

I was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pac...

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I was introduced to Power Sponsorship over seven years ago. This course has been a great update to my initial introduction. I really enjoyed the flow and pace of the material that was presented. I felt it was a value based training. I will be telling many others about this training. The downloads have been really useful and I've taken many notes to "jog" my memory because she includes verbal gems throughout the videos.

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5 star rating

Real Answers to Sponsorship Issues

Graham Watterston

Thanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.

Thanks Kim, this provided me with some great information to apply to the my daily routine of dealing with new and existing sponsors.

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Instructor

Kim Skildum-Reid of Power Sponsorship

Kim Skildum-Reid

Kim Skildum-Reid is unquestionably one of the sponsorship industry’s most influential thought leaders. She has over 30 years’ experience in corporate sponsorship and is one of very few professionals credited with defining and setting the best practice benchmark for the sponsorship industry. Kim has provided strategic advice, audits, and training to blue chip clients around the world, reworking the strategies of major brands and properties and building an unparalleled capacity for sponsorship excellence with every client. She is co-author of #1 industry bestseller, The Sponsorship Seeker’s Toolkit, and author of The Corporate Sponsorship Toolkit. Her white papers have been downloaded hundreds of thousands of times, and reprinted countless times by industry publications.

Pricing

Prices are per individual participant, and shown in US dollars

Group pricing

For groups of five or more

Group pricing is available for organisations with five or more people to train. Group packages can be customised to include one-on-one coaching, elements of live instruction, and more. Please email, for more information.
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